Principles of marketing
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“Marketing is the creative use of truth.” “Marketing is the homework that we do before we have a product.” “Marketing management is the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering, and communicating superior customer value.”
| Author | Philip Kotler; Gary Armstrong; John Saunders undifferentiated |
|---|---|
| ISBN-13 | 9780132167123 |
| Format | Paperback |
| Publisher | Prentice-Hall Canada |
| Pages | 711 |
| Category | Business |
